.
Digital marketing can be defined as the act of promoting your goods and services in the E-world.
Real/physical world is a place where sellers and buyers meet, talk, touch, feel & see each other in person i.e one on one.
E-world means electronic world where everything is being done electronically without encasing any perspiration.
Anything you can find in the real world: can be found in the e-world as well e.g there's real people and there is surrealistic people in both world, fraudsters are also in the real world and in the e-world because "charity begins at home"; it's what you've in the real world that follows you to the e-world, they're fake goods and services in the real world and e-world, & they are immaculate goods and services in both side but if you first meet the fake ones in any of the world: you might as well conclude that the rest are fake(same), "can any good thing come out of nazareth ?"; great thing eventually came out of nazareth!
TRADITIONAL MARKETING AND DIGITAL MARKETING WHICH ONE IS THE BEST & WHAT ARE THEIR ADVANTAGES AND DISADVANTAGES
Advantages of Traditional marketing :
1, Customers can touch and feel what they want to buy.
2, The seller will be able to dictate whether the buyer is acute or just want to do window shopping.
3, Less return orders or purchased items because the buyer will test what he or she is buying before leaving your shop.
4, Damaged items under warranty period can be easily returned because the shop is close to you.
5,No damage : damage products that most times occur during delivery won't occur because you're not delivering it since the buyer is with you in person doing 'cash and carry'.
6, You can see your products with you and close deal forthwith which is better than having incalculable products outside that have not gotten to their destination.
Disadvantages of Traditional Marketing;
1, You can't sale to distance people because you can only reach people around your shop and don't expect people in other state to sojourn to your shop to patronize you since you're not the only one selling that products or services.
2, Cost of advertising is extremely high because for you to be a successful traditional marketer you must have musical instruments in order to get people(s) attention, you need to sign contract with famous celebrities in order for people to believe in your brand and increase sales e.g if people see Obama drinking your company coffee or his image attach to your brand as your ambassador - they'll say, "if a whole president Obama is drinking aim alkaline coffee why can't i because he only drinks rich coffees?"
To get top famous celebrities as your company ambassador to promote your goods and services cost fortune, you also need to employ dancers, buy bus and design it with your brand & will always fuel it.
3, Traditional marketing is very 'stressful' because you need to move your bus with musical instruments and dancers from street to street, village to village & we all knew stress to be malignant to our health.
4, "Time is money", you'll spend your time visiting the seller shop to buy what you want.
5, You can be defrauded if the seller's POS machine has a memory card inserted inside to get your bank details recorded on it.
6, Lost of customers because your customers that park out of your shop resident or area will find it difficult to remain loyal to you since you're not in the e-world.
7, Your shop must be filled up because if your shop is not full it will discourage customers from coming back to patronize you next time and no business man want to tie his or her capital on one thing for so long, in business turn up matters a lot and putting all your money in one place is not much encouraging because the money you're seeing is better than the goods you're seeing.
You can use the money to achieve other things that might bring you quicker sales and profits.
If all your money is tied to the products in your shop, once deflation arise it won't be in your favor because in business there's always inflation and deflation.
8, Less return profits because you struggle to get lesser success, you'll get many attention[it take attention to create attraction] but only few people will patronize you right away because they are short of money and buy from your competitors closer to them once money get to their hands.
9, Shop rent expenses e.g utility bills remuneration, you pay government for your sign board on the street, tax , etc.
10, Higher stipendiary: you employ many staffs, pay many salaries and in most cases after paying your workers - you the employer will begin to wail because you're left with nothing especially if your workers are stealing from you.
11, Bad market: "everyday is not christmass", you may experience poor sales most times as a result of limited out reach because it'll be obviously hard for far customers to continue patronizing you daily.
The bad market will often occur if legs don't pass your shop more than moving vehicles does because it is not everyone driving on speed will have time to stop and patronize you.
ADVANTAGES OF DIGITAL MARKETING
"If your business is not online(e-world), soon your business will be out of business." - Bill Gate the founder of micro-soft.
1, Cheap advertisement: you don't need musical instruments to get people's attention, you don't need to fuel your car gallivanting from street to street, village to village while promoting your brands; you don't need to use any celebrities to promote your e-commerce(e-world) and you don't need to pay government extra tax, sign board on the road fee,etc.
3, Less expenses because the only thing you will do is keep sharing your online store url and won't pay your workers extra salary to attend to your e-world customers.
4, No stress at all because you don't need to be moving from street to street, and as a buyer you can purchase anything from the comfort of your home or office and receive it at your doorstep within few hours.
5, Increase of customers and sales because you can reach great potential customers worldwide.
6, Less workers: in the e-world you don't need to employ too many people because the main people you need are active customer care and delivery agent which mitigate the chances of being robbed by employees.
7, Cashless business: customers on the e-world pay with their atm card or e-world payment services provided by you such as pocketmoni/etranzact plc, paypal, etc and since it's pay before delivery you can use customers money to get them what they ordered for if the ones in your shop has been exhausted.
8, Customers can't predict whether your shop is full or not because they can only access what they see in your e-world(e-commerce site); by so doing they don't have any reason not to always return to you online store unless if there's comma in your integrate.
9, Less shop expenses: in the e-world you don't need to pay any utility bills e.g electricity bill, lawma, shop rent,
sign boards, banners printing cost, fliers printing cost, etc.10, Effective marketing because all the customers land directly in your online store which you use as your url landing page and won't see your competitors while in front of your e-world unlike when they get to your shop in the real world & take your money to patronize your competitors situating around you.
11, Fast Sales: if you've up to 600,000 visitors to your online shop, you can be sure of more than 10,000 visitors daily which gives you minimum of 5,000 customers ordering for your goods and services every blessed day(no bad market).
12, Sweet, comfortable and convenient business deals: you don't need to talk too much because the products description(how to use it) and function is obvious for customers to read.
DISADVANTAGES OF DIGITAL MARKETING
What ever that have advantages - also have disadvantages but the question to ask is, the advantages and disadvantages which one is bigger?
1, E-world opens your real identity to fraudster who might use it to recalcitrate your reputation e,g i was duped of N5,000 by a certain facebook account holder in Jim Iyke name when i was a novice in the e-world and today if you search for Jim Iyke on fb you'll see more than 1000 facebook accounts in that same name no different at all.
A day before yesterday(monday): this phone number +2348108595204 sent this message to me and my brother on different days; "Dear customer! CBN has blocked your account & atm card due to incomplete BVN registration.
Call our customer care on 0092348104443202 to re-activate."
No specific bank name and account, & i successfully transferred money to someone account that same day and two days later.
Everyday you're entitle to receive spam and scam mails from fraudsters who want to arrogate your well built e-commerce and ruin your company image.
To avoid being victimized by fraudulent mails, calls or text messages: don't ever open any email with attachments especially from senders you don't trust because in their mails are always tempting and ignore calls and messages you don't trust especially ones promising heaven & earth.
2, Damage products: some of your products might be damaged due to decelerated delivery especially if your products are perishable.
3, Delay in receiving your goods and services payment that might be caused by your validated payment partners and most times from customers i.e if you're offering 'pay at your doorstep'.
4, Wasted effort/energy: this can be caused by customers who don't really know what they want but insist on placing order on your online store and after delivery what they ordered for - they give you one excuse or the other; the fault may also come from your logistics partnered company.
5, Money to set up e-commerce.
Someone back in the days charged me 1 million naira just to create aim global online store for me, na wa - na him be say i go pay 10 million for him to create whatsapp app for me oh loll.
6, E-world expenses: for you to be online you need data which cost money and you pay yearly maintenance fee.
7, Time devotion: you need to always be online to enable you access your orders.
8, Money refund and product return issue: as a buyer before you'll get your money or exchanged product back it might take time because the seller need to investigate the scourge and most times it is because the product hasn't arrived from the delivery means you use.
Some fraudulent sellers offer empty products and after receiving your money to return it to you will be a very big problem.
Some e-commerce sites that have already been hacked, records your atm card or payment details which they can use to dupe you but it's not the online store owner - it only happen to careless & ignorant e-commerce sites owners.
9, You must have electronic gadget such as smart phone or laptop in order to visit e-world through any of them and smart phones, tablet, ipad, laptop, etc do come with a price.
I've tried traditional marketing for my aim business and no good result but all my business partners today were gotten from online and i haven't even been chance to meet with any of them in person.
I discovered all my sidelines online e.g alliance in motion was introduced to me on facebook, i ascertained club080/potech on netcontacts, i discovered pazino ecc from linkedin and i also found mobile money - mini-bank in pocketmoni/etranzact plc in club080[had it been e-world doesn't exist or i wasn't on the internet i wouldn't have discovered all my sidelines today.]
In conclusion: e-world makes things easier!!!
No comments:
Post a Comment