Companies that have not yet recognised this in their marketing strategies need to adapt fast.
While older generations will no doubt lament the demise of paper-based newspapers, books,communication methods, traditional TV &
radio broadcasts.
Those who have grown up with
the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.
Email marketing is using email to get your marketing message in front of your audience. It is an essential tool to growing your business in the fast paced world of internet business because it offers open, conversational, and interactive communications.
The most popular form of email marketing is the email newsletter or ezine.
Permission-based email marketing also includes special email promotions, daily deals emails, solo blasts, advertising, follow up sequences and auto
responders, email courses, and more.
Email marketing is popular because it is
relatively easy, quick to get started, and
inexpensive. When done right it can also
generate quite a bit of profit. The premise
behind email marketing is that you as a
business owner build a list of clients, customers,
prospects, and subscribers who want to hear
from you. You then market to them by email
regularly to stay top of mind and make more
sales.
You may be reading this thinking that email
marketing has already hit its peak, that
everyone’s doing it, and that maybe you
shouldn’t even bother because all people seem
to complain about these days is their
overcrowded inboxes. But rest assured, email
marketing is one strategy you shouldn’t ignore.
Email newsletters that deliver real value still get
read, saved, shared, and clicked. Plus, email
marketing is a great way to stay in touch with
your audience, increase brand exposure,
continue to deliver value, and cement your
authority status.
Here are List:
1. Save valuable budget dollars
Save money and some trees! By going digital,
you’ll avoid printing, paper, envelopes, mail
handling, and postage costs. Plus, with an email
newsletter you can work with a designer to
design a custom newsletter template you can
use over and over again, and get your message
out much faster than good old snail mail.
2. Increase brand recognition
Get your brand image and name in front of your
audience more often by including your logo,
tagline, color palette, and brand graphics in the
template design of your email communications.
Seeing your brand elements in every issue will
build brand awareness and recognition — even if
they old see it for a second.
3. Connect with your target market
Email marketing helps you stay in touch with
your audience on a regular basis, keeping you
top of mind and at the tip of their tongue. This
ensures that when your services, products, or
programs are needed, they will buy from you or
refer their friends, family, peers, and contacts to
you.
4. Increase your credibility
Consistent, quality email marketing that is
relevant, on-topic, and full of value will help you
earn and grow the trust of your target market
making it much easier for you to then promote
and sell your products and services.
5. Educate your current clients
Your email newsletter is a great place to keep
your clients up to date with what’s news in your
business. By sharing what you’re working on
and what’s going on, you can also keep them
informed of the products, services, and
programs you have available for them — and
maybe entice them to hire you or buy from you
again.
6. Attract new opportunities
Publishing an email newsletter can help you
generate new opportunities such as strategic
partnerships, joint ventures, media interviews,
speaking engagements, and more. All it takes in
the right person to see your message at the
right time — and the opportunity may not even
come from a subscriber, but from someone your
ezine was forwarded to.
7. Create new streams of income
You can use your email newsletter to
recommend as an affiliate, products, programs,
and services you have used yourself or truly
believe in and earn commissions on any sales
made from your referrals. Once your list grows
quite large, you can also sell ad space in your
ezine.
8. Expand your network
Email marketing helps you grow your network
and build your list by allowing you to capture
the email address through a website opt-in box.
By entering their name and email, visitors give
you permission to market to them by email and
make offers to them by email. Remember to
promote your email newsletter via social media,
on your website, when speaking, in products,
and even in your email signature.
9. Organize your industry knowledge
A series of articles written for your email
newsletter on one topic, can be repurposed into
an ebook, whitepaper, guide, or even a free
audio for content marketing. Use your email
newsletter to test content topics, subject lines,
headlines, and more, then turn your most
popular content into an information product or
opt-in gift.
10. Reach a wider audience
Drive your email newsletter subscribers back to
your website by promoting recent blog posts in
each issue. Repurpose your ezine content or
archive your ezine articles on your blog to
attract new visitors via social media. Share your
ezine articles on article marketing and article
sharing sites to gain exposure and visibility for
your brand.
Email Marketing = Profits And
Opportunities
Over the years email marketing, especially our
email newsletter and our email follow up
sequences has been an extremely successful for
of marketing for Bourn Creative and for our
clients. In fact, every time we send out an email
newsletter, our new project inquiries increase
and past clients reach out with new projects.
Our email newsletter, started in 2009, helped
position Bourn Creative as experts in our
industry and authority leaders to members of
our audience and tribe. It has helped us
establish credibility and trust with our
subscribers, build new relationships, and open
doors to new opportunities because we remain
top of mind.
Some experts may say email marketing is dead,
but email is still the number one tool for
business communication that is used on a daily
basis — and it works. So, if you don’t have an
email newsletter yet, it’s time to get started,
because if you can write and email, you can
create an email newsletter with captivating
subject lines that brings home the bacon.
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