If you’ve heard of Nature’s Way, or better yet, used our products, it’s not surprising. We have
been America’s leader in herbal medicine for over 40 years. As the pre-eminent provider of
health and healing through the power of nature, our commitment to quality reflects our commitment to you. In fact, it’s woven into the very story of our founding.
A family crisis and an herbal renaissance.
Nature’s Way originated from a circumstance we
can all understand—a family's desperate need to
overcome a personal health crisis. Back in the
late 1960s, Tom Murdock, the founder of what is
now Nature's Way, needed a solution to help his
gravely ill wife. After trying conventional
medicine without success, Tom and his wife
turned to the traditional Native American
knowledge of “medicinal plants” growing in the
Arizona desert. As a result, she recovered and
lived an additional 25 years.
Tom Murdock’s pioneering spirit did more than
save a life—it led to the renaissance of herbal
medicine in America. As word spread about his
wife’s recovery, Tom set out to find other
healthy treasures growing in the Arizona desert.
By 1969, Tom and his family had eight new
herbal remedies to share with others and thus
began the legacy of Nature’s Way.
While it may seem hard to believe now, for many
years herbal knowledge was a lost art in a
country fueled by conventional, and often
invasive, medical approaches. The founding of
Nature’s Way reopened a door that had long
been closed. Motivated by a passion to spread
the power of natural healing, Tom and his family
moved back home to the beautiful mountain
valleys of Utah and almost single-handedly
spurred the growth of what could be called the
“Silicon Valley of Herbal Supplements.”
An industry pioneer in many ways.
When you’ve been pioneering natural health for
over 40 years, you develop an impressive list of
“firsts” among major dietary supplement
companies. Many of these innovations initiated
by Nature’s Way have shaped how America
thinks about natural medicine. Here are just a
few:
We have a state-of-the-art, pharmaceutically
licensed, industry-recognized GMP manufacturing
facility, and invested in it well before it became
more common to do so.
We were the first major supplement company to
be certified as an organic food processor, an
important distinction as we focus on being
caretakers of our resources, as well as natural
medicine providers.
We were the first to bring clinically proven,
European phytomedicines to the U.S. market
that had long been recognized as effective, but
were new to many in this country.
We fund major third-party organizations to
responsibly disseminate trustworthy health
information and ensure quality in the field at
large.
We believe that health freedoms aren’t
something to take for granted. As such, we
champion and fund legislative efforts to guard
our health.
It’s more than a business. We believe in giving
back.
Nature’s Way is grateful for our business
success and we express it through a tradition of
giving back. A few examples include:
• Founding donor groups to protect the world’s
rainforests, where the world’s next great herbal
medicines may be discovered.
• Donating vitamins to the poor in developing
nations, where daily nutrients are in short supply.
• Supporting self-reliance programs for the
homeless to address physical needs and the
dignity of each individual.
• Contributing to research to find a cure for
breast cancer and other diseases.
Nature’s Way Today.
Today, our manufacturing capacities have
expanded and we’re able to bring even more
good things to you. That’s because being
affiliated with Schwabe North America and its
family of brands, including Boericke & Tafel®,
Enzymatic Therapy®, Integrative
TherapeuticsTM, allows us to expand our reach
and enhance the health of more people through
the power of nature.
As one of the most technologically advanced
supplement manufacturers in the United States,
we continue to push the boundaries forward on
quality research, testing and introducing new
ingredients. We offer over 500 premium
nutritional and natural products, including single
herbs and herbal extracts, homeopathic
remedies, vitamins, minerals and specialty
products.
Herbal supplements are still the backbone of our
product line.
After all, innovation, seeking the best in nature,
and bringing “the world’s best” to the
marketplace is our goal. Like our founder Tom
Murdock, we’re still pioneering. There are many
discoveries yet to be made in this amazing
world. They may happen in a rainforest, a
savannah, or like they did over 40 years ago, in a
desert. When they are discovered, we’ll bring
them to you.
That’s why you can Trust the Leaf.
Our company logo—the green leaf seen on our
product packaging and on this web site—features
a motto: “Trust the Leaf.” We mean it. We take
it seriously. We strive to produce the very best
and have worked hard to build trusting
relationships with our retailers and with you. We
know that millions of people rely on Nature’s
Way products to enhance their health. We
consider it a legacy of our history and a pledge
to the future. That’s why you can turn to us
again and again and “Trust the Leaf.”
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