Real Estate Market Tips

 With the loss of attention in the capital market, investors are steadily turning their focus to the more secure investment - real estate. Though real
estate investment involves a high capital outlay, it comes with a less volatile and attendant risk as opposed to stocks and shares.

Some of the benefits of investments in real estate are as follows:

1. It generates regular income for investors.

2. It creates wealth for investors and property owners, as capital value appreciates with time.

3. It provides a shield and security against mortgage and capital loans.

4. It adds to the housing stock and helps solve accommodation needs and demand.

5. It contributes to private sectors housing development.

6. It helps solve the financial requirements of distressed sellers.

7. It helps boost property tax for the
government. (E.g. Lagos State Government, Nigeria).

Consistent and regular income from real estate investment is influenced by the following factors;

i. Location.

ii. Housing and accommodation demand.

iii. Type and purpose of use.

iv. Facilities provided etc.

It is a general believed that strategy is essential to be ahead and in charge of the ever growing opportunities in the digital sphere, yet many companies do not have a digital marketing strategy! An integrated digital strategy will give
you a foundation for all the keys to online marketing activities, of course we recommend a Smart Insight.

A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data & infrastructure, integrated customer communications and customer experience, there
are much more.

An effective digital strategy will help you take the right decisions that may determine a company’s success online. I further say that a strategy processed model provides a framework that gives a logical sequence to follow thus,
ensuring inclusion of all key activities of strategy development and implementation.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing; if you don’t have a plan in place how can you expect to grow, innovate, measure meaningful results and also learn from past mistakes?