THE USE OF TWITTER HASHTAGS

The concept of digital marketing can be splitted into different parts but the reason for marketing digitally is to promote or create awareness.

Blog, articles, email marketing including SEO and social media are the target tools for digital marketing.

I would like to hit the nail on the head by further explaining the effective ways of reaching your

targeted audience especially with social media

most used platforms.

Facebook, Twitter, LinkedIn and Whatsapp are

the most used social media platforms around the

world especially Nigerian. And am going to

explain the use of HASHTAG on TWITTER.

Sometimes I come across twitter users who

don’t know what the platform is all about neither

how it works, some see it as another top social

platform for sharing events and personal photos

while others think it’s for advertisement but the

problem is HOW DOES IT WORK.

Why is everybody talking about Facebook and

saying little about Twitter?

What is tweet and retweet? ____ What is

Hashtag?

A little definition of Hashtag would do. Let’s talk

about TWITTER HASHTAG.

A hashtag is a type of label or metadata tag

used on social network and microblogging

services which makes it easier for users to find

messages with a specific theme or content.

Users create and use hashtags by placing the

hash character (#) in front of a word or

unspaced phrase, either in the main text of a

message or at the end. Searching for that

hashtag will yield each message that has been

tagged with it. ( Wikipedia)

Hashtag allow users to easily find what they are

looking for either a picture or an article on the

internet regardless the searching from a website.

Over the course of one second, just one little

blink of the eye, 143,000 new tweets hit the

airwaves. Twitter considers that to be a pretty

big number. Who wouldn’t? But it makes you

wonder—how can anything make an impression

with all that activity?

Actually, it’s easier than you think: Just learn

how to use hashtags.

And I mean really use them. Hashtags serve a lot

of purposes, but down at the very core what they

do is chop Twitter into smaller, more manageable

pieces. If you think of Twitter like a giant lake, a

hash tagged topic is that little area roped off for

swimmers. There may be thousands of different

swimming areas, but if you jump into one, you

can splash everybody in your little section

instead of barely making a ripple in the scope of

the entire lake. You’re a big fish in a little pond,

to coin a phrase.

For a more literal example, say ten thousand

people tweet at the same time, but only a

hundred of them use a particular hashtag.

Suddenly, each of those users is a LOT more

visible in regards to a specific topic.

HERE ARE 5 TIPS THAT WILL GET YOU

HASHTAGGING LIKE AN OLD PRO IN NO TIME

AT ALL.

1- Research Your Hashtags Research is a huge

step in any social media platform, but way too

many people skip it. Find the right category for

your business (or service, or area of interest,

etc.), and work with hashtags that already have

a following. As you get more followers it’ll be

easier to start a hashtag trend of your own, but

if you’re starting out it makes much more sense

to join a conversation that already exists.

2- Shorter Is Better

Hashtags are written without any spaces, so it

can get confusing pretty fast if you have more

than three words in a single hashtag. It also cuts

into your character count—the main focus of

every tweet should still be the content. Shorter

hashtags leave more room to, you know, actually

say something like. #

Thisisanexampleofareallybadhashtag

3- Capitalize Every Word

Some hashtags just have to be longer, which is

why it’s a good habit to capitalize every word in

the tag. While Twitter’s search engine will pull up

your tag whether it’s capitalized or not, your

actual tweet ends up looking like a jumbled

mess. So instead of saying #

heylookabunnyrabbit, make it #

HeyLookABunnyRabbit. It’s cleaner, more

noticeable, and much more reader friendly (and if

you follow step 2 that should really just be #

BunnyRabbit).

4- Put Hashtags At The End

One of the more common trends with hashtags

is to use a tag in replace of an actual word. Now,

that works in some cases, but it comes back to

the readability of the tweet, so use your

judgment.

“Hey #Berny, where is the best place to eat #

Indomie noodles?” is ok, as is “Hey Berny, where

is the best place to eat Indomie noodles? #Berny

#Indomie”

When it goes wrong: “Hey #Berny where is the #

best #place to #eat #indomie #noodles?”

In nearly every (professional) instance, the

emphasis of the tweet should be the actual

message. Hashtags serve the purpose of

categorizing that message, but they aren’t THE

message. More often than not, scattering

hashtags throughout the tweet will result in

tweaking the message to fit the hashtags, when

it should be the other way around. Leave your

hashtags at the end when they are cluttering the

message.

5- Hashtag Your Events

When you have an event, for example, a webinar

or conference, you can create a hashtag

specifically for that event. Let your followers

know about it before the event takes place, then

give real-time updates using the hashtag to

categorize those tweets. If anybody comes in

late, they can search your hashtag to catch up

on all the tweets and content they missed.

People attending your event, webinar,

presentation etc can use the hashtag to share

things they learn or hear, spreading the viral

message you are sharing.

If these simple steps are followed with proper

arrangement then results would be 100%

achieved. There are many ways to get traffic or

create awareness and social media is the

primary stage to start up.

Digital marketing wouldn’t be effective without

you knowing the little things that work wonders.

Let’s educate you the more about DM (Digital

Marketing) which is the language of today’s

marketing.